a blog to help your brand

This blog post is dedicated to the entrepreneurial souls who show up for their business - mind, body, and soul - every day, even when the journey gets hard. The following is a list of resources and practices that help me honor Big Emotions without getting consumed by them. I hope you find support in some of these as well.

Whatever your opinion on Paltrow, her ‘controversial’ products, or her goop brand, this blog dives into a bigger and more meaningful conversation about the perception of powerful women in business. Dive in and share your thoughts!

In my first year of business, I had two offers – a ‘done-for-you’ marketing service and a coaching service.

The difference? Just as you imagined, one option gives you all the time back in your business because your marketing is done for you.

And the other offered a great learning experience for those who wanted to learn the essentials but then had plans to take things over and manage their own marketing.

Here’s an opportunity and a challenge with each option

You create content to attract new leads.

Write emails to nurture new relationships.

You created a lead magnet and your goal is to build your email list.

How do you know if your efforts are working? Time is precious. And your creative energy should be maximized.

Enter - Analytics! This blog dives into two key metrics I track and how to easily access that info.

I hope when you read this article, you’ll see it as an exploration and permission to get curious about the world of online business. It’s in no way meant to shame or single out any hard-working, well-meaning online business owners.

However, as with anything in life – it’s healthy to explore BOTH sides, equally. And then make our own decisions that impact our lives, and our wallets.

Here’s a breakdown of everything you need to know to make the most of your next business photoshoot. We cover ALL of the details to help you plan a dream experience. Because you deserve to have the photos that help you show up confidently in your business, and share your talent with the world.

I recently saw an ad for a huge brand that really stood out. Which is saying a lot during our current over-saturated ad market. We’re constantly bombarded with pop-ups, notifications, sponsored ads, and countless other marketing ‘reminders’. I’m not hating on it – Remember, I’m a marketer myself. But this particular advertisement made me pay attention. And it made me take action (like write this blog!).

Wanna know what made this one creative concept cut through the noise? Read on…

Things are weird AF right now. Maybe you’re like me, an empath that feels ALL the things -- sadness, anger, fear, frustration, doubt and everything in between, usually within a 2-minute window of time.

So this blog is dedicated to you.

And your ‘good’.

Your good talent, skill, drive and passion.

Your good intuition to weather the storm with creativity and ingenuity.

Your good perseverance to keep showing up, even when things get hard.

Let me tell you a story about a potential client’s reaction to my advice that she niche her business. It was so intense it felt like we were on an episode of an imaginary show called “When Clients Attack”. Despite her response I would still make the same suggestion today, tomorrow and for as long as I’m privileged to do this work.

For context, how we define the term ‘niche’ in marketing is this - A niche is a focused, targeted area that you serve particularly well. It is small (and the smaller the better). It is specific. It is known to you.

Oh the joys of Instagram! You may be wondering how to capitalize on this platform; it seems like everyone is doing it. Big brands, small brands and everything in between.

Believe it or not, there are good and bad ways to do Instagram. Read on to learn what NOT to do to avoid annoying your people and being ‘that’ guy or gal.